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Budner Performance Group is a performance consultancy founded by Craig Budner and Will Budner. We help leading firms — including AmLaw 100 and 200 practices and global professional services firms — integrate lateral hires, grow key client accounts and build business development capability across the partnership. Programs combine behavioral science with implementation consulting that continues until results appear in firm revenue.
Firms invest heavily to grow, then lose the value to weak follow-through.
New partners take too long to become productive. The most important relationships sit with one or two people. Client growth stays optional. We close that gap with systems a firm can run on its own.
Laterals that never land
The revenue a firm pays to acquire walks back out the door before it pays for itself.
Key clients held by one person
When that partner leaves or retires, the relationship goes with them.
Growth left to the rainmakers
A handful of partners carry the firm. Everyone else waits for work to arrive.
Training that does not transfer
Skills learned in a workshop stay in the workshop. Behavior in front of clients does not change.
The conditions that made this optional no longer exist.
Lateral hiring has accelerated. Client relationships are more contested. Firms that relied on reputation and relationships alone are finding that is no longer enough.
Partners move more freely than at any point in the profession's history. The cost of a failed integration has never been higher.
Procurement, panels and competitive pitches have replaced relationship-only retention. Firms need structured account management, not just good lawyers.
Associates and junior partners who do not see a clear path to client ownership leave. The firms that show them one keep them.
Three programs. Each one built to close a specific gap.
Each one is structured, measured, and built to keep working after we leave.
Key Account Growth
Deepen and protect the relationships that matter most. We build a structured account plan with named owners, a client review that starts the work and decision points along the way, so growth is managed rather than left to chance.
Lateral Partner Integration
Make new partners productive faster and protect the revenue they were hired to bring. A twelve-month system connects them across the firm and turns a costly hire into a lasting one.
Client Growth Training
Build partners who grow client relationships as a matter of routine. Each cohort practices client conversations in mock meetings, then works their own clients with monthly one-on-one coaching, so business development becomes a habit rather than an occasional push.
Key Account Growth and Lateral Partner Integration protect and grow the firm's largest relationships and hires. Client Growth Training develops the business development habits of partners across the firm.
Partnership economics run the same problems everywhere.
The same systems that grow leading law firms apply wherever partnership economics run the business — management consulting, accounting and advisory, investment banking, engineering and wealth management. Senior hires that never land, client relationships held by one person and growth left to a handful of rainmakers are not law-firm problems. They are partnership problems. Our programs close the same gap, calibrated to your firm's economics.
Most programs teach ideas and stop. Ours do not end until the behavior is in place.
Experience it
Lawyers work a realistic, high-stakes case together, making the calls and trade-offs in real time.
Learn it
A taught curriculum gives them the methods and the language to repeat the result.
Apply it
Implementation consultants meet with partners and teams every month to put the plan and the new skills to work on live matters.
Behavioral science, not motivation.
Our programs are built on the research of behavioral economists, organizational psychologists and performance scientists. We do not teach lawyers to want it more. We build the structures, habits and accountability that make the right behavior the path of least resistance.
Behavior changes when the environment changes. We redesign the environment.
Accountability is a system, not a personality trait. We build the system.
Skills transfer when they are practiced on real work. We stay through implementation.
Built by people who have done the work.
Start a conversation.
Tell us about your firm and what you are trying to solve. We will respond within one business day.